And whether you’ve just started marketing your startup product or are working within an established SaaS business; consistent, high-quality leads are absolutely ESSENTIAL to growth. After all, every customer starts as a lead in your funnel.
In our experience, most SaaS companies ARE NOT utilising a full range of tactics. Instead they invest their time and money going down one, two or three roads — and not fully testing along the way.
But we understand the challenge. With every new channel, tactic and tool, and so many options to choose from, it’s hard to know where to put your resources.
This obstacle is what we’ve tried to overcome in this guide. Based on our experience in the industry, as well as extensive research, we’ve compiled the most comprehensive collection of lead gen tactics.
Not just that, but we’ve categorised each of them by the time it takes to execute, the expected cost and anticipated return to help you choose which areas to focus on.
So, what should you do with all of this information?
If we had one piece of advice, it would be to think strategically about which ideas are most likely to work for your business, industry and target audience.
If we had a second piece of advice, it would be to get started! You’ll never know what works best until you try, test, fail, and then try something else.
Alright, enough preamble — pour yourself a fresh cup of coffee or a glass of wine and sink your teeth into this guide. A whole world of helpful tips awaits!
